brand-setup

--- name: brand-setup description: "Create or update the brand profile every other skill reads — a quick 5-question or full 17-question interactive setup capturing identity, business model, industry and compliance markets, 4-dimension voice scales, channels, goals, and competitors, saved to ~/.claude-marketing/brands/{slug}/profile.json via scripts/setup.py. Triggers on \"/digital-marketing-pro:brand-setup\", \"set up a new brand\", \"onboard a new client\", \"switch to another brand\", \"update our brand voice\". Also handles brand switching (updates _active-brand.json) and field-level profile edits; run this first — all marketing skills auto-apply the resulting profile, voice samples, and compliance rules." argument-hint: "[brand-name or --full]" --- # Brand Setup — Interactive Brand Profiling ## When to Use This Skill - User says "set up a new brand" or "create a brand profile" - User mentions a new client or project for marketing - User wants to switch between brands (agency use case) - User wants to update brand voice, audiences, or goals - First time using any marketing skill without an active brand ## Setup Modes ### Quick Setup (5 questions — recommended for getting started fast) If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions: 1. **Brand name** — "What's your brand or business name?" 2. **What you do** — "In one sentence, what does [brand] do?" (extract industry, business model, USP) 3. **Target audience** — "Who is your primary customer?" (extract B2B/B2C, demographics) 4. **Brand voice** — "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales) 5. **Primary channel** — "Where do you primarily market? (social media, email, SEO, paid ads, etc.)" From these 5 answers, intelligently populate the full profile: - Infer industry, business model type, and compliance requirements - Map voice descriptors to the 1-10 scales (e.g., "professional" → formality: 8, "fun" → humor: 7) - Set sensible defaults for everything else - Tell the user: "Quick profile created! You can refine it anytime with /digital-marketing-pro:brand-setup --full" ### Full Setup (17 questions — comprehensive profiling) Use the full setup when: - User explicitly asks for detailed/full/comprehensive setup - User says "/digital-marketing-pro:brand-setup --full" - User wants to update specific sections of an existing profile ## Process (Full Setup) ### Step 1: Brand Identity Ask the user one question at a time (don't overwhelm): 1. **Brand name**: "What's the brand/company name?" 2. **Elevator pitch**: "In one sentence, what does [brand] do?" 3. **USP**: "What makes [brand] different from competitors?" 4. **Mission/Values**: "What's the brand's mission? What values drive it?" ### Step 2: Business Model 5. **Business type**: Present options: - B2B SaaS / Software - B2C eCommerce / DTC - B2B Services / Consulting - Local Business - Agency (managing multiple clients) - Creator / Personal Brand - Enterprise - Non-Profit - Marketplace 6. **Revenue model**: subscription, transactional, freemium, marketplace commission, donation, retainer, advertising 7. **Price range and sales cycle**: "What's your typical deal size and how long does it take to close?" ### Step 3: Industry & Compliance 8. **Industry**: "What industry are you in?" (match to industry-profiles.md) 9. **Regulated?**: "Are you in a regulated industry? (healthcare, finance, legal, alcohol, cannabis, etc.)" 10. **Target markets**: "What countries/regions do you sell to?" (triggers compliance rules) ### Step 4: Brand Voice 11. **Voice dimensions** — Ask user to rate 1-10 or describe: - Formality (1=very casual like a friend, 10=very formal like a law firm) - Energy (1=calm and measured, 10=enthusiastic and bold) - Humor (1=never use humor, 10=humor is core to the brand) - Authority (1=peer-level, friendly guide, 10=expert thought leader) 12. **Personality traits**: "Pick 3-5 words that describe the brand's personality" (e.g., witty, empathetic, direct, bold, thoughtful, playful, authoritative, warm) 13. **This-Not-That**: "Give me examples of how you'd say something vs. how you wouldn't" (e.g., "We say 'Let's figure this out together' not 'Contact our support team'") 14. **Sample content**: "Share 2-3 URLs or text snippets of content you think nails your brand voice" ### Step 5: Channels & Goals 15. **Active channels**: "Which marketing channels are you currently using?" (website, Instagram, LinkedIn, Twitter, TikTok, YouTube, Facebook, Pinterest, Email, Google Ads, Meta Ads, etc.) 16. **Goals**: "What's your #1 marketing goal right now?" + target KPIs + budget range + team size ### Step 6: Competitors 17. **Competitors**: "Name 3-5 competitors (direct or aspirational)" - For each: name, URL, relationship (direct/indirect/aspirational), known strengths/weaknesses ### Step 7: Save & Confirm After collecting all information: 1. Run: `python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --create-brand "[brand name]"` 2. Update the created profile.json with all collected data 3. Add the AI-assistance disclosure block (defaults unless the user chooses otherwise): `"ai_disclosure": {"mode": "claude-surfaces", "text": null, "author": null}`. Modes: `claude-surfaces` (default — the disclosure attaches when content runs on a Claude surface or the surface is uncertain; skipped only on an affirmatively-detected non-Claude harness), `always` (every surface — safest for brands with their own AI-transparency obligations), `off` (never; the brand owns that choice). `author` is OPTIONAL and may stay null — the default wording ("reviewed by our editorial team") needs no name. Custom `text` replaces the default verbatim; note the default is vendor-neutral and claims only the review the pipeline performs 4. Confirm to user: "Brand profile created for [brand_name]. All marketing modules will now use this context. You can update it anytime by saying 'update my brand profile.'" ## Switching Brands When user says "switch to [brand name]": 1. Run: `python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --list-brands` 2. Find matching brand 3. Update `~/.claude-marketing/brands/_active-brand.json` 4. Confirm: "Switched to [brand_name]." ## Updating a Brand When user wants to update specific fields: 1. Load current profile from `~/.claude-marketing/brands/{slug}/profile.json` 2. Ask about the specific field(s) to update 3. Write updated profile back 4. Confirm changes ## Important Notes - NEVER skip the brand voice section — it's what makes all content outputs on-brand - For agencies: each client should be a separate brand profile - Store voice samples as markdown files in the brand's voice-samples/ directory - Auto-detect industry compliance rules based on the industry and market selections

[{"step":"Gather existing brand materials","action":"Collect all available brand assets including logos, style guides, previous marketing materials, and any existing brand documentation. If none exist, prepare to answer questions about the brand's positioning and goals.","tip":"Check company websites, social media profiles, and past marketing campaigns for consistent visual and messaging elements."},{"step":"Define brand parameters","action":"Fill in the [PLACEHOLDERS] with specific details about the brand including its name, industry, founding year, and any existing brand guidelines document.","tip":"For new brands, focus on the intended brand voice and target audience. For existing brands, use their current positioning as a starting point."},{"step":"Customize the output","action":"Review the generated brand profile and adjust any elements that don't align with the brand's actual positioning or goals. Use the visual identity section to create consistent design templates in tools like Canva or Adobe Creative Suite.","tip":"Pay special attention to the messaging pillars as these will guide all future brand communications and content creation."},{"step":"Implement across channels","action":"Use the brand profile to update all marketing materials, social media profiles, website content, and internal documentation. Create a brand style guide document that can be shared with team members and external partners.","tip":"Store the brand profile in a shared drive or project management tool like Notion or Google Drive for easy access by all team members."},{"step":"Schedule regular reviews","action":"Set a calendar reminder to review and update the brand profile every 6-12 months, or whenever there are significant changes to the brand's positioning or target audience.","tip":"Use the brand profile as a reference when onboarding new team members or agencies to ensure consistent brand representation."}]