ad-extension-audit

--- name: ad-extension-audit description: Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google. metadata: platform: Google --- # 21/ Ad Extension Audit — Google ## What it does Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. ## How it works Claude inventories your current extensions, checks coverage (which campaigns are missing which extension types), analyzes performance data (CTR contribution, impression rates), and compares your extensions against your actual offers and landing page content to ensure they're relevant and up to date. ## Practical example Your account has 12 campaigns. Claude finds that 4 campaigns have no sitelinks at all, 6 have sitelinks that haven't been updated in 8 months and reference a promotion that ended in Q2, and your callout extensions across the account are generic ("Free Shipping", "24/7 Support") instead of differentiated. Claude generates new sitelinks aligned to your current landing pages, writes specific callouts based on your actual value props from top-performing ad copy, and adds structured snippets using categories relevant to your product. ## What you get back - Extension coverage map showing what's present and missing per campaign - Performance data for existing extensions (CTR, impression rate) - Outdated extensions flagged with what needs updating - New extension copy written and ready to implement for each campaign - Prioritized rollout plan starting with highest-impact gaps ## When to use it - When setting up new campaigns to ensure full extension coverage from day one - Quarterly extension reviews to catch outdated copy and missed opportunities - After website changes or new product launches that make existing extensions stale - When CTR is lower than expected and you want to improve ad real estate in search results ## Data access (Ryze MCP) This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly: - claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp` - Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp` - Cursor: Settings → MCP → add the same URL Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

1. **Gather Your Data:** Export your Google Ads account structure (campaigns, ad groups) and extension performance from Google Ads UI or Google Ads Editor. Save as CSV or copy the data into a spreadsheet. 2. **Run the Audit:** Paste the exported data into the prompt template, filling in [ACCOUNT_NAME], [ACCOUNT_ID], [INDUSTRY], and [THRESHOLD] (e.g., 2 for callouts). Use the prompt as-is or customize the extension types you want to audit. 3. **Review the Output:** The AI will flag missing, underperforming, or outdated extensions and provide replacements. Cross-check the recommendations against your top-performing ads/landing pages. 4. **Implement Changes:** Use Google Ads Editor or the Google Ads UI to update extensions based on the AI's recommendations. Prioritize high-impact fixes first (e.g., missing holiday sitelinks). 5. **Monitor Performance:** After implementing changes, track CTR, conversion rate, and quality score improvements. Re-run the audit monthly or before major campaigns (e.g., Black Friday). **Tips for Better Results:** - Include your top-performing ad copy or landing page URLs in the prompt to ensure recommendations align with your brand voice. - For image extensions, specify dimensions (e.g., 1200x628) to get accurate suggestions. - If you have seasonal promotions, mention the timeframe (e.g., "audit for Q4 2023 holiday campaigns") to get relevant replacements.