ai-visibility-audit

--- name: ai-visibility-audit description: Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI visibility. metadata: platform: AI visibility --- # 1/ AI Visibility Audit ## What it does Measures whether AI assistants recommend your brand when buyers ask category questions. Claude designs the question set your buyers actually ask, you run it across the major assistants, and Claude scores the results — mention rate, position, sentiment, and which sources the answers cite. ## How it works Give Claude your brand, category, top 3 competitors, and target buyer. It generates a 30–50 prompt panel (category queries, comparison queries, "best X for Y" queries, problem queries). You paste in the AI answers you get back, and Claude builds a visibility scorecard plus a gap analysis: where competitors are cited and you're not, and which cited sources you could realistically get into. ## Practical example A B2B ads tool runs the panel and finds it's mentioned in 4 of 40 answers while a competitor appears in 26. Claude traces the competitor's mentions to three sources — a G2 category page, one comparison blog post ranking on page 1, and a Reddit thread — and outputs a plan targeting exactly those citation sources. ## What you get back - A reusable prompt panel for your category - Visibility scorecard: mention rate, avg position, sentiment per assistant - Competitor citation map — which sources drive their mentions - Prioritized action list to win the missing citations ## When to use it - First step before any AEO/GEO work — you need a baseline - Quarterly re-runs to track movement - Before pitching leadership on investing in AI visibility - After a rebrand or repositioning to check what AI "knows" about you ## Data access (Ryze MCP) This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly: - claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp` - Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp` - Cursor: Settings → MCP → add the same URL Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

[{"step":"Define your core queries and competitors.","action":"List 5-7 high-intent queries your target audience might ask (e.g., 'Best [PRODUCT] for [USE CASE]'). Identify 3-5 direct competitors to benchmark against. Use tools like Google Keyword Planner or AnswerThePublic to refine queries.","tip":"Focus on queries with high search volume but low competition for AI answers. Avoid overly generic terms like 'project management software'—niche down to 'project management software for remote teams.'"},{"step":"Run the audit across AI platforms.","action":"Copy the prompt template into your AI tool (Claude, ChatGPT, etc.) and replace [PLACEHOLDERS] with your brand, competitors, and queries. For each platform, manually verify the top 3 answers for each query to ensure accuracy.","tip":"Use incognito mode or a fresh browser session to avoid personalized results skewing the audit. Tools like [SerpAPI](https://serpapi.com/) can automate AI answer scraping if you're auditing at scale."},{"step":"Score and analyze gaps.","action":"Assign a score (0-100) to your brand’s visibility for each query/platform. Compare your scores against competitors to identify patterns (e.g., consistently ranked lower for AI feature queries). Document specific gaps (e.g., missing schema markup, lack of structured data).","tip":"Create a spreadsheet to track scores, queries, and platforms. Highlight queries where competitors rank in the top 3 but you don’t appear at all."},{"step":"Generate a prioritized fix list.","action":"Use the gaps identified to create a 30-60-90 day action plan. Prioritize fixes based on impact (e.g., schema markup) and effort (e.g., content updates). Assign owners and deadlines for each task.","tip":"Start with low-effort, high-impact fixes like schema markup or FAQ updates. Reserve high-effort tasks (e.g., creating new landing pages) for later phases."},{"step":"Monitor and iterate.","action":"Re-run the audit monthly or quarterly using the same queries and competitors. Track improvements in rankings and adjust your strategy based on new gaps or shifts in competitor tactics.","tip":"Set up alerts in Google Search Console or tools like [Ahrefs](https://ahrefs.com/) to monitor AI answer inclusions. Use the audit results to inform your content and SEO strategy."}]