channel-mix-optimizer

--- name: channel-mix-optimizer description: Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google and Meta. metadata: platform: Google and Meta --- # 15/ Channel Mix Optimizer — Google + Meta ## What it does Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. ## How it works Claude calculates marginal efficiency for each channel — not average ROAS (which hides diminishing returns), but what your last dollar spent in each channel actually returned. It builds an efficiency curve per channel and recommends the allocation that maximizes total conversions or revenue within your budget constraint. ## Practical example You're spending $80K/month split evenly across 4 channels: Google Search ($20K), PMax ($20K), Meta prospecting ($20K), Meta retargeting ($20K). Claude's analysis shows Google Search still has headroom with marginal CPA at $34, Meta retargeting is maxed out with marginal CPA at $72 (the audience pool is exhausted), and PMax has middling marginal returns. Recommended reallocation: Google Search $32K, PMax $18K, Meta prospecting $22K, Meta retargeting $8K. Projected result: 23% more conversions at the same total spend. ## What you get back - Current allocation vs recommended allocation with dollar amounts - Marginal CPA and ROAS for each channel at current and proposed spend levels - Projected total conversion and revenue impact of the reallocation - Diminishing returns curve for each channel showing where efficiency drops off - Sensitivity analysis showing how the recommendation changes if budget increases or decreases by 20% ## When to use it - Monthly or quarterly budget allocation reviews - When total budget changes and you need to redistribute - When a new channel is added and you need to figure out how much to shift from existing channels - During planning season when building annual media plans with projected outcomes ## Data access (Ryze MCP) This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly: - claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp` - Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp` - Cursor: Settings → MCP → add the same URL Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

["Gather your last 60-90 days of performance data from Google Ads, Meta Ads Manager, and any other active channels. Export reports for spend, revenue, conversions, and CPA by channel. Ensure your data includes marginal ROAS and CPA for each channel.","Open your preferred AI tool (e.g., Claude, ChatGPT) and paste the prompt template, replacing [BUSINESS_NAME], [ACTIVE_CHANNELS], [TOTAL_BUDGET], and [TARGET_CPA] with your specific values. Include any additional channels or constraints.","Run the analysis and review the recommended allocation. Pay attention to the marginal ROAS and CPA for each channel to understand where additional spend will drive the highest returns.","Implement the recommended budget split in your ad platforms (e.g., Google Ads, Meta Ads Manager). Use the marginal ROAS and CPA insights to prioritize adjustments, such as pausing underperforming campaigns or increasing budgets in high-ROAS channels.","Monitor performance weekly for the first 30 days. Use tools like Google Analytics 4 or Meta Ads Manager to track conversions and revenue. Adjust budgets in real-time if performance deviates significantly from projections. Re-run the analysis monthly to account for seasonality and market changes."]