content-repurposer

--- name: content-repurposer description: Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Google and Meta. metadata: platform: Google and Meta --- # Content Repurposer Atomize pillar content into platform-optimized derivatives while preserving voice. ## Process 1. **Analyze source content** - Key points, structure, main takeaways 2. **Extract hooks** - Most compelling ideas for each platform 3. **Apply platform formats** - Length, structure, hashtags 4. **Maintain voice** - Consistent tone across derivatives 5. **Deliver complete package** - All formats ready to publish ## Content Atomization Target **Ratio**: 1 pillar piece → 8+ derivative pieces From one blog post, generate: - 3-5 LinkedIn posts (different angles) - 1 Twitter/X thread (5-10 tweets) - 2-3 email snippets (newsletter teasers) - 2-3 ad hooks (paid social) - 1 short video script (15-60 seconds) ## Platform-Specific Requirements ### LinkedIn | Element | Specification | |---------|---------------| | Length | 1,300-1,600 characters optimal | | Hook | First 140 characters (before "See more") | | Format | Short paragraphs, line breaks, emoji bullets optional | | Hashtags | 3-5, placed at end | | CTA | Soft (comment/share) or link in comments | ### Twitter/X Threads | Element | Specification | |---------|---------------| | Length | 70-100 characters optimal per tweet | | Thread format | Number tweets (1/7), create curiosity gaps | | Hook | First tweet must stop scroll | | Hashtags | 1-2 max per thread | | End | CTA + repost request | ### Short Video Script (TikTok/Reels/Shorts) | Element | Specification | |---------|---------------| | Length | 15-30 seconds (50-150 words) | | Hook | 0-3 seconds must grab attention | | Structure | Hook → Value → CTA | | Style | Conversational, direct address | ### Email/Newsletter | Element | Specification | |---------|---------------| | Teaser | 2-3 sentence summary | | Bullets | 3-5 key takeaways | | Featured insight | 1 quotable moment | | CTA | Link to full piece | ## Hook Writing Formulas | Type | Formula | Example | |------|---------|---------| | Contrarian | "Stop doing [common practice]" | "Stop posting content every day" | | Question | "Ever wonder why [problem]?" | "Ever wonder why your posts get 12 likes?" | | Number | "5 things I wish I knew about..." | "5 things I wish I knew about LinkedIn" | | Challenge | "Most people get [topic] wrong" | "Most people get content repurposing wrong" | | Story | "3 years ago, I was [situation]" | "3 years ago, I was posting into the void" | | Result | "This one change got me [result]" | "This one change got me 10x engagement" | ## Voice Consistency Framework Before repurposing, define: - **Tone descriptors**: 3-5 adjectives (e.g., confident, helpful, witty) - **Vocabulary list**: Words to use / words to avoid - **Sentence style**: Short and punchy? Long and flowing? - **Formality level**: Per platform adjustments ## Output Format ``` ## Content Repurposing Package ### Source Analysis - **Title**: [Original piece title] - **Core Message**: [One sentence summary] - **Key Points**: 1. [Point 1] 2. [Point 2] 3. [Point 3] - **Best Hooks**: [2-3 most compelling angles] ### Voice Profile - Tone: [Descriptors] - Platform adjustments: [Notes] --- ### LinkedIn Posts #### Post 1: [Angle] ``` [Full post copy ready to paste] ``` #### Post 2: [Angle] ``` [Full post copy] ``` --- ### Twitter/X Thread **Thread Hook**: [First tweet - must stop scroll] ``` 1/ [Tweet 1] 2/ [Tweet 2] 3/ [Tweet 3] ... ``` --- ### Email Snippet **Subject Line Options**: 1. [Option] 2. [Option] **Body**: [2-3 sentence teaser] **Key Takeaways**: - [Bullet 1] - [Bullet 2] - [Bullet 3] [Read the full post →] --- ### Ad Hooks (Paid Social) **Hook 1**: [5-10 word attention grabber] **Hook 2**: [Alternative angle] **Hook 3**: [Question format] --- ### Video Script (30 seconds) **[HOOK - 0-3 sec]** [Opening line] **[VALUE - 4-20 sec]** [Core content] **[CTA - 21-30 sec]** [Call to action] ``` ## Example **Input**: "Repurpose this blog post about email marketing mistakes: [Key points: 1) Sending too frequently burns list, 2) No segmentation = generic content, 3) Weak subject lines kill open rates]" **Output**: ``` ## Content Repurposing Package ### Source Analysis - **Core Message**: Most email marketing fails due to three fixable mistakes - **Key Points**: Over-sending, no segmentation, weak subjects - **Best Hooks**: "Your email list is dying" (fear), "3 mistakes" (number), "I deleted 50,000 subscribers" (story) --- ### LinkedIn Post 1: Contrarian Angle ``` Stop sending weekly newsletters. I know. Controversial. But here's what the data shows: The "consistent" senders with 52 emails/year? → 15% open rates → 2% click rates → Growing unsubscribe rates The strategic senders with 24 emails/year? → 35% open rates → 8% click rates → Shrinking lists that actually buy More isn't better. Better is better. The fix: • Only send when you have real value • Segment ruthlessly (not everyone needs everything) • Write subjects like your revenue depends on it (it does) Your list doesn't want more of you. They want more value from you. What's your current send frequency? #emailmarketing #contentmarketing #b2bmarketing ``` --- ### Twitter/X Thread ``` 1/ Your email list is slowly dying. And you're probably accelerating it. Here are 3 mistakes killing your open rates (and how to fix them): 🧵 2/ Mistake #1: You're sending too often "Consistency" has become "spam." Weekly newsletters = trained ignorance. Fix: Send only when you have genuine value. Quality > frequency. 3/ Mistake #2: Everyone gets the same email Your CEO and your intern have different needs. But they get identical content. Fix: Segment by behavior, not just demographics. 4/ Mistake #3: Your subject lines are invisible "Monthly Newsletter - January Edition" Delete. Fix: Write subjects that create curiosity or promise specific value. 5/ The result of fixing these 3 things? One client went from 12% → 38% open rates in 60 days. Same list. Same product. Different approach. 6/ TL;DR: • Send less, but better • Segment ruthlessly • Write subjects that demand opens Your list isn't dead. It's just bored. Repost if this helped ♻️ ``` --- ### Video Script (25 seconds) **[HOOK - 0-3 sec]** "Your email list is dying and you're the one killing it." **[VALUE - 4-20 sec]** "Three mistakes: First, you're sending too often — weekly newsletters train people to ignore you. Second, everyone gets the same email — your CEO and intern have different needs. Third, your subject lines are invisible — 'Monthly Newsletter January' gets deleted." **[CTA - 21-25 sec]** "Fix these three things and watch your open rates double. Link in bio for the full breakdown." ``` ## Guidelines - Extract direct quotes from source when possible - Never change factual claims when repurposing - Maintain brand voice across all platforms - Provide ready-to-publish copy (no placeholders) - If voice guidelines provided, follow strictly - Ask for source content if not provided ## Data access (Ryze MCP) This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly: - claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp` - Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp` - Cursor: Settings → MCP → add the same URL Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

1. **Prepare Your Content:** Paste your long-form content (blog post, article, or pillar page) into the prompt, ensuring it includes key insights, data, and a clear call-to-action. Tip: Highlight 3-5 core takeaways to guide the repurposing process. 2. **Define Your Voice:** Specify the [TONE_VOICE] (e.g., professional, conversational, authoritative) and [SUBJECT_LINE] for the email snippet. Tip: Use your brand’s existing tone guidelines or analyze past high-performing posts for consistency. 3. **Generate Derivatives:** Run the prompt in your AI tool (e.g., Claude, ChatGPT) and review the outputs. Tip: Use the ‘regenerate’ feature if any derivative feels off-brand or too generic. 4. **Optimize for Platforms:** Adjust lengths, CTAs, and formatting to fit each platform’s best practices. For example, shorten LinkedIn posts to 1,300 characters max, and ensure tweet threads are under 5 tweets for readability. Tip: Use tools like Hemingway Editor to refine readability. 5. **Schedule and Test:** Schedule the derivatives using a tool like Buffer or Hootsuite, staggering them across platforms. Tip: A/B test ad hooks or email subject lines to identify what resonates best with your audience.