Best HubSpot Alternatives in 2026
Compare the top 7 alternatives to HubSpot. Find the right crm tool for your team's needs and budget.
7Alternatives
1Free Options
4.7Top Rated
By Shyft Research TeamUpdated Jul 2, 2026
HubSpot Alternatives Summary
- 7 alternatives to HubSpot compared
- 0 options with free tiers available
- Top alternative: Carts Guru (N/A/5 rating)
- Compare crm tools by features, pricing, and user reviews
What is HubSpot Alternatives?
HubSpot alternatives are crm tools that offer similar functionality for teams looking to switch or compare options. These 7 alternatives range from enterprise solutions to affordable options for startups.
Key characteristics:
- Primary category: crm
- 1 alternatives with AI/MCP support
- Average rating: 0.7/5
Alternatives
7
Free Options
0
Top Rating
4.7/5
AI-Ready
1
Companies seek EU alternatives to HubSpot Marketing Hub for data sovereignty and GDPR compliance. The Schrems II ruling has increased scrutiny on data transfers to the US. Many businesses prefer EU-based solutions to mitigate legal risks and maintain control over their data.
Choose Based on Your Needs
Marketing automation for SMEs
Choose aivie if you need an affordable, open-source-based marketing automation tool.
Transactional email delivery
Pick brevo for reliable SMTP relay and API for transactional email delivery.
Self-hosted marketing automation
Opt for mautic if you need a self-hosted, open-source marketing automation solution.
All HubSpot Alternatives
#1
Carts Guru
Multi-channel marketing automation for e-commerce
#2
Sparklane
Sparklane puts data at the service of lead generation and sales and marketing efficiency.
#3
Webmecanik Automation
Marketing automation and CRM for SMBs
#4
Brevo
All-in-one email marketing and CRM platform
#5
Aivie
Open-source marketing automation platform
#6
User.com
User.com combines CRM, marketing automation, live chat, and appointment scheduling
#7
Mautic
Open-source marketing automation
Not sure which alternative is right for you?
Compare HubSpot directly with any alternative to see features side-by-side.
Compare ToolsFrequently Asked Questions
Migration from HubSpot Marketing Hub requires careful planning. Ensure integrations work across your entire tool stack. Switching HubSpot Marketing Hub is one piece of the puzzle. The real challenge is keeping integrations working across your entire tool stack. Map your full stack migration →
Our Expert Verdict
“Looking for HubSpot alternatives? We've analyzed 7 competing crm tools. Carts Guru leads with strong ratings. ”
Pros
- • 7 alternatives compared
- • 0 free options available
- • 1 with AI/MCP support
Recommendation: Start with Carts Guru to compare against HubSpot.
Questions About HubSpot Alternatives
The top 5 alternatives to HubSpot are: 1) Carts Guru, 2) Sparklane, 3) Webmecanik Automation, 4) Brevo (4.7/5), 5) Aivie. Each offers unique strengths for crm. Compare features, pricing, and user reviews to find the best fit.