Shyft Score
Directory quality rating
51/100
Quiet
Our take
The verdict on Muck Rack
AI-generated
Muck Rack's AI-powered journalist matching and media monitoring make it a strong tool for PR professionals managing media relations and coverage tracking.
Strengths
- AI-powered journalist matching
- Media monitoring and coverage tracking
- Customizable media lists
- Higher starting price
Limitations
- No free tier
- Limited collaboration features
- No AI agent support
Best for: PR teams and agencies needing advanced media monitoring and journalist outreach capabilities.
Request a demo to evaluate Muck Rack for your team.
See how Muck Rack fits your stackBenefits
Why teams choose Muck Rack
Increase media coverage by 30% with AI-powered journalist matching
Save 10+ hours per week with automated media monitoring and tracking
Improve PR campaign performance with real-time analytics and insights
About
What is Muck Rack?
Muck Rack combines an AI-powered media database with outreach and monitoring tools for PR professionals. The platform matches journalists to story angles, tracks press coverage across outlets, and measures PR campaign impact through reach and sentiment metrics.
Key capabilities
AI-powered journalist matching
Media monitoring and coverage tracking
Customizable media lists
PR performance analytics
Real-time alerts for media mentions
At a glance
Use cases
What you can do with Muck Rack
Identify and connect with journalists covering specific industries for PR campaigns
Monitor media coverage and track the reach of press releases
Create and manage press lists for targeted outreach campaigns
Best for
Public relations professionalsMarketing teamsMedia agencies
Pricing
Muck Rack pricing
Muck Rack starts at $99/mo
Starting at $99/mo
Pricing and product details are aggregated from publicly available sources, may be outdated or inaccurate, and are not sourced from or endorsed by the vendor. Verify directly with the vendor before relying on this information. Terms
FAQs
Frequently asked questions
Common questions about Muck Rack and its capabilities
Muck Rack is an AI-powered media database and outreach tool designed for public relations professionals, marketing teams, and media agencies. It helps users find journalists, track media coverage, and analyze PR performance.
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